铜仁市位于贵州省东北部武陵山区,气候温和,中药资源极其丰富,养生文化源远流长,生态旅游资源丰富,自然环境得天独厚,适合养生旅游。本文运用SWOT分析法对铜仁市中医药养生旅游发展进行分析,让旅游靠中医药吸引人气,让中医药借旅游发展推广。普及中医药知识,传承中医药文化,为全力探索和推动贵州发展中医药养生旅游提供参考。 Tongren City is located in the northeast of Guizhou Province Wuling Mountain, mild climate, Chinese medicine is extremely rich in resources, health culture goes back to ancient times, rich in natural eco-tourism resources, unique natural environment, suitable for health tourism. This paper analyzes the development of health tourism in traditional Chinese medicine in Tongren City by using SWOT analysis method, which makes tourism attractive to Chinese medicine and makes the development of traditional Chinese medicine by tourism. To popularize the knowledge of Chinese medicine and to inherit the culture of Chinese medicine so as to provide reference for all-out exploration and promotion of the development of health tourism of traditional Chinese medicine in Guizhou.