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全球化背景下,跨文化交际活动越来越频繁,商务英语专业学生掌握跨文化交际知识十分重要。跨文化交际内容复杂,具有实践性强和应用性强的特点。案例分析教学法通过精选案例、分析案例、总结和反思案例,以小组合作及师生合作教学方式,能提高学生分析问题、解决问题的能力,语言交际能力和团队合作能力,增强跨文化交际教学效果。
Under the background of globalization, intercultural communication activities are more and more frequent. It is very important for business English majors to master cross-cultural communication knowledge. Cross-cultural communication is complex, practical and applied. Case analysis teaching method through the selection of cases, analysis of cases, summed up and reflect the case to small group cooperation and teacher-student teaching methods can improve students’ ability to analyze problems, solve problems, language communication skills and teamwork ability, enhance intercultural communication Teaching effect.