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酒是一种文化现象,广告也是一种文化现象,它们相伴而兴,显示其特有的魅力。古往今来,酒与广告结下了不结之缘,从“三碗不过岗”的酒旗,至今天“誉满全球”的酒广告,早为人们耳闻目睹、家喻户晓。酒文化与广告文化结合产生的经济效应,正引起有识之士的关注。潍坊的“风筝文化”效应,曾引起国内经济和文化界的轰动,成为地方文化与经济发展巧妙结合的范例。1992年的“潍坊国际风筝会”,有的企业也很注意策划企业自身的文化经济效应。风筝会期间,广告铺天盖地,好一派各方好手云集的“群英会”。有家“板桥宴”酒在这次芸芸众生的酒
Wine is a cultural phenomenon. Advertising is also a cultural phenomenon. They accompanied each other and displayed their unique charm. Throughout the ages, wine and advertising have been tied to each other. From the “three bowls and no posts” flag to today’s world-wide wine advertisements, it has been known to many people. The economic effects of the combination of wine culture and advertising culture are causing concern among people of insight. Weifang’s “kite culture” effect has caused a sensation in the domestic economy and cultural circles, and has become an example of the ingenious combination of local culture and economic development. In the Weifang International Kite Festival in 1992, some enterprises also paid great attention to planning their own cultural and economic effects. During the Kite Festival, advertisements were overwhelming, and the “community elites” gathered by all parties were very good. There is a home Banqiao Feast in this wine