当前,数字化技术及通讯技术的发展已经模糊了图书作为媒体形态的边界,即图书本身在数字化浪潮中也被重新定义。书业作为媒体业的一个分支的前提下,传统出版企业需要用传媒的逻辑而非出版的逻辑来审视传媒环境和自身组织,制定出可持续发展战略。 At present, the development of digital technology and communication technology has blurred the boundaries of books as medium forms, that is, the books themselves have also been redefined in the tidal wave of digitization. As a branch of the media industry, the book industry needs traditional media companies to examine the media environment and its own organization by using the logic of the media rather than the logic of publication, and formulate the strategy of sustainable development.