莎士比亚曾经留下这样一句著名的台词:“偷我钱包的人偷走的是没用的东西,但他窃取了我的名声,这才真正使我贫困狼藉!”品牌,这是比任何有形的财富都更为宝贵的资产。行业媒体在很大程度上是依托于其所在行业的产业规模和发展,他们不同于以城市或区域经济为基础和土壤的普通综合性大众媒体。因此,在新经济和互联网时代下,创新发展媒体品牌,对行业报来说尤为重要。 Shakespeare once made such a famous remark: “People who steal my wallet stole something useless, but he stole my fame, which really made me poor and messy! ” Brand, which is more than any Tangible assets are more valuable assets. The industry media largely relies on the industrial scale and development of their industries, unlike ordinary, integrated mass media based on cities or regional economies. Therefore, in the new economy and the Internet era, innovation and development of media brands are particularly important for the industry newspaper.