“让市场跟着企业走”,此话听来似乎有些狂言。然而,北京广播器材厂的现实又不得不使人不信。该厂厂长王殿甫有个理论:要先导市场。在一次企业管理国际讨论会上,他曾解释说:拿市场和产品的关系来讲,有人是摸着市场开发新产品,我们则是开发市场生产新产品,好象有点本末倒置,其实则不然。产品、市场,市场、 “Let the market follow the company.” This sounds a bit frantic. However, the reality of the Beijing Broadcasting Equipment Factory has to be distrustful. The director of the plant, Wang Dianxin, has a theory that he must lead the market. At an international seminar on corporate governance, he explained that taking the relationship between the market and the product, some people are tempted by the market to develop new products, and we are developing the market to produce new products, which seems to be a bit of a cart before the horse, but it is not. Products, markets, markets,