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曾几何时,购买名牌产品不仅是身份和地位的象征,而且还能从某种程度上体现消费者的智慧。因为名牌产品虽然稍贵一些,但质量基本可以得到保证,因此,总体来说还是要比买二流产品来得划算。不过,随着时代的变迁和制造技术的普及,名牌产品开始面临“质量雷同”的困惑,也就是说,在同类产品中,名牌的质量不见得就比其他产品更高,要想让消费者为名牌支付高昂的广告费,今后将越来越缺乏说服力。
Once upon a time, the purchase of brand-name products is not only a symbol of status and status, but also to some extent reflect the wisdom of consumers. Because the brand name products, although slightly more expensive, but the basic quality can be guaranteed, therefore, in general, or better than buying second-rate products cost-effective. However, with the changing times and the popularization of manufacturing technology, brand-name products begin to confront “the same quality ”, that is, in the same product, the quality of brand name is not necessarily higher than other products, to make Consumers pay expensive brand name advertising, the future will be increasingly lack of persuasion.