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4月16日,凤凰网副总裁徐进在“2014中国内容营销盛典”上发表主题演讲:《原生营销,让广告走进生活》。他认为当前营销手段越来越丰富多彩,而品牌与人的距离其实在变远,品牌要吸引、粘住、影响人的购买决策变得越来越难。营销面临五大变革,营销人需回归营销初心。第一是营销对象的变革,消费者从受众转化为参与者。在品牌营销过程中,消费者不仅是单纯的购买者,
On April 16, Xu Jin, VP of Fenghuang Wang, delivered a keynote speech on “2014 China Content Marketing Festival”: “Native Marketing, Let Advertising Into Life.” He believes that the current marketing tools more and more colorful, and the distance between the brand and the people actually far, the brand to attract, stick, influence people’s purchasing decision-making becomes more and more difficult. Marketing is facing five major changes, marketing people need to return to the beginning of marketing. The first is the change of the marketing object, consumers from the audience into participants. In the process of brand marketing, consumers are not only simple buyers,