也许在两年前,一提到七喜,人们首先想到的自然是汽水饮料。在短短的两年间,七喜电脑有限公司由一家电脑配件制造商,一举成为全国十大电脑品牌之一。在当今竞争非常激烈的电脑市场,七喜电脑的成功之道是什么呢?近日,记者在位于人气最为旺盛的中关村腹地——海龙大厦中的七喜公司,采访了七喜电脑有限公司副总裁毛梓蕴先生。迅速发展的七喜电脑据毛总介绍,七喜电脑开始作品牌机市场是在广东,由于天时、地利、人和的优势,七喜在广东已成为家喻户晓的IT企业,通过七喜以广东为中心向华东、西南地区,再向我国的北方以至于向全国各地辐射的营销策略,目前作为品牌电脑的七喜,在全国的知名度也在不断提高,今年第一季度的销售额在同行业评比中居国内第6位。毛总将国内品牌电脑厂商按市场占有率分为三个梯队,并认为七喜电脑同 TCL、实达等品牌处在第二梯队。而与其它品牌不同的是,“七喜的销售额增长很快,用七喜的话来说就是:不求第一个起跑,但求跑起来最快。七喜在品牌机市场的起步的 Perhaps two years ago, when we talked about the seven-ups, the first thing people thought of was natural soda drinks. In just two years, Qixi Computer Co., Ltd. was a computer accessories manufacturer and became one of the top ten computer brands in the country. In today’s highly competitive computer market, what is the success of Qixi Computer? Recently, the reporter interviewed Qi Xi, the vice president of Qixi Computer Co., Ltd., in Qixi, the most popular Zhongguancun hinterland—Hailong Building. Mr. The rapid development of Qixi Computer According to Mao, Qixi Computer began to make the brand machine market in Guangdong. Due to the advantages of weather, geographical location, and people, Qixi has become a well-known IT company in Guangdong, and has passed Qixi to Guangdong as the center to East China. In the southwestern region, marketing strategies to the north of China and even to all parts of the country are currently being used as brand computers. The popularity in the country is also rising. The sales in the first quarter of this year ranks the 6th in the industry in the industry competition. . Mao always divides domestic brand computer manufacturers into three echelons according to market share, and believes that Qixi Computer and TCL, Shida and other brands are in the second echelon. Different from other brands, “Seven-hello’s sales growth is very fast. In the words of Qixi, it is: Do not ask for the first start, but seek the fastest. Qixi starts in the brand machine market.