上世纪80年代,咖啡在日本仍属奢侈品,光顾咖啡店,是一项显示身份及地位的高端消费。这时,一家名为罗多伦的小公司在东京创立日本首家自助式连锁咖啡店。靠低价兴起为了打破咖啡是高级消费品的局面,罗多伦推出“为了人们的轻松与活力”的经营理念,在店内营造了一种轻松休闲的气氛。同时,罗多伦以诱人的低价策略,抢占了 80s of last century, coffee is still a luxury in Japan, patronize the coffee shop, is a show status and status of high-end consumer. At this time, a small company called Rodolon founded Japan’s first self-service chain coffee shop in Tokyo. Rely on the rise of low prices In order to break the situation that coffee is a high-end consumer product, Rodollo launched the business philosophy of “Relaxing and Vitality for the People”, creating an atmosphere of relaxed relaxation in the store. At the same time, Luo Duolun seductive low-cost strategy to seize