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中国音乐节开始于2000年的第一届迷笛音乐节,但前五届一直是免费,真正的商业化应该是始自2004年的银川“中国摇滚的光辉道路”大型露天音乐节,当时创下680万总票房收入、12万人次观众和400万商业赞助的优异成绩,并且奠定了中国音乐节“票房+赞助”的主要商业模式。随后2005年的第六届迷笛也开始出售门票,并一直保持中国摇滚音乐节第一品牌的地位。2007年第一届摩登天空音乐节举行,并于2009年打造了草莓音乐节。到2010年,音乐节数量已经突破100场,迎来了第一轮小爆发,形成了迷笛与草莓对峙、众多小牌夹缝中求生存的局面。通过对音乐节的初步了解,分析出了音乐对当今社会的影响力,引发对音乐节的思考,包括:音乐节的内容质量参差不齐;主办方的组织能力和服务水平;产业链的不完整等等,并且对未来的展望。
Chinese Music Festival began in 2000, the first Midi Music Festival, but the first five has been free, the real commercial should be from 2004 Yinchuan “Chinese rock’s glory road ” large open-air music festival, At that time, it hit an outstanding achievement of 6.8 million total box office receipts, 120,000 spectators and 4,000,000 commercial sponsorships and laid the major business model for the China Music Festival “Box Office + Sponsorship ”. Then in 2005 the sixth Midi also began selling tickets, and has always been the first Chinese rock music festival brand status. In 2007 the first modern sky music festival held, and in 2009 to create a strawberry music festival. By 2010, the festival number has exceeded 100 games, ushered in the first round of small outbreak, the formation of Midi and Strawberry confrontation, many small cracks in the survival of the situation. Through the initial understanding of the festival, the author analyzes the influence of music on today’s society and initiates the reflections on the festival, including the uneven content quality of the festival, the organizing ability and service level of the organizer, Complete, etc., and look forward to the future.