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客户关系管理(CRM)在中国已经取得了长足的进步。但是,在CRM发展的过程中依然存在着很多问题需要解决,最为显著的莫过于面对庞大的客户和销售数据该如何去利用?正是为了满足这种要求,从大量数据中提取出隐藏在其中有用信息的数据挖掘技术得到了长足的发展。数据挖掘的出现和应用必将使得CRM取得成功。
Customer Relationship Management (CRM) has made great strides in China. However, there are still many problems that need to be solved in the process of CRM development. What is most obvious is how to use it in the face of huge customer and sales data. It is exactly for satisfying this requirement that we can extract from the large amount of data One of the useful information of data mining technology has made considerable development. The emergence and application of data mining will make CRM a success.