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青岛公交于２００１年４月正式启动了代表企业崭新形象的“日新巴士”品牌工程，这是企业转变经营观念，增强市场竞争力的重大举措，更好地展现了公交形象。公交集团放眼奥运和岛城未来国际化道路，定期组织一线职工学习常用英语，促进服务水平上档次；在所属单位开展“９８１
Qingdao Bus formally launched the “Nisshin Bus” brand project on behalf of the brand new image in April 2001. This is a major measure for enterprises to change their business concepts and enhance their market competitiveness, and to better display the image of the bus. Bus Group look at the Olympics and the island city of the future international road, regularly organize front-line workers learn English commonly used to promote the level of service; in their units to carry out "981