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尽管生鲜还没有进入大部分网购一族的购物清单,但生鲜O 2O的战场已然硝烟弥漫,各大生鲜平台火药味十足,补贴大战更是层出不穷。不过,在经过长时间激烈的角逐后,生鲜电商领域仍然没有跑出霸主。相反,美味七七倒闭、爱鲜蜂大面积“劝退”员工、天天果园将数月内关闭门店、本来生活关闭“本来便利店”等生鲜电商的负面新闻却接踵而至。面对陷入“凛冬”的生鲜行业,如何结合消费者的需求进行再次革新,进而打破乱
Although fresh has not yet entered the shopping list of the majority of online shopping owners, but fresh O 2O battlefield already filled with smoke, the smell of all the major fresh-blooded platform, subsidies and wars are endless. However, after a long period of intense competition, the field of fresh electricity still did not run out of domination. On the contrary, the delicious seventy-seven closed, love bee large area “persuade ” employees, orchard every few days to close the store, would have been living off “Originally Convenience Store ” and other negative news of fresh electricity suppliers are followed to. In the face of the “cold winter” into the fresh industry, how to combine the needs of consumers to reform again, and then break the chaos