提到旅游产业中体育运动的作用,首先想到的最关键因素就是奥运会。因为每一届奥运会对举办国家的影响表明,奥运会是一件举世瞩目的大事件,给举办国家带来的不仅是经济和文化的提高,更提高了该国家的旅游胜地在世界的闻名程度。这一特性在张家口这座城市中体现得淋漓尽致,在获得2022年冬奥会的承办权后,借着冬奥会的势头发展该地的旅游事业,促进了旅游产业整体上的转型升级。 Mentioning the role of sport in the tourism industry, the first key factor that comes to mind is the Olympic Games. Because the impact of each Olympic Games on the host country shows that the Olympic Games is a major event attracting worldwide attention. It not only brings about economic and cultural advancement to the host countries, but also enhances the world famous reputation of the country’s tourist attractions. This feature in the city of Zhangjiakou embodied most vividly, after obtaining the right to host the 2022 Winter Olympics, by the momentum of the Winter Olympics to develop the cause of tourism in the region to promote the tourism industry as a whole transformation and upgrading.