2017年春节前夕,中办、国办印发《意见》,对中华优秀传统文化传承发展做出全面擘画,标注了建设社会主义文化强国,增强国家文化软实力的重要方向。其中提到“实施中华老字号保护发展工程,支持一批文化特色浓、品牌信誉高、有市场竞争力的中华老字号做精做强。”紧接着,2月初,商务部、发展改革委、文化部、工商 On the eve of the Spring Festival of 2017, the Central Committee of the People’s Republic of China and the State Council issued the Opinions to comprehensively draw on the inheritance and development of Chinese excellent traditional culture and mark the important direction of building a powerful socialist country and enhancing the country’s cultural soft power. Which referred to the implementation of China’s aging protection and development projects to support a number of strong cultural characteristics, high brand reputation, market competitiveness of the old Chinese doing fine and strong. “” Then, in early February, the Ministry of Commerce, Development and Reform Commission, Ministry of Culture, Industry and Commerce