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媒体牌:媒介的传播功能是制造企业和个人影响力的第一工具。有很多巨头级的企业不仅和主流媒体保持良好的合作关系、有的甚至通过资本渗透而拥有了多家媒体,如李嘉诚的TDM传媒集团,当然他们除了作为一个涉足的产业可赢利之外,还很大程度地承担着传播功能。一个神偶或者领袖保持一定频次的曝光率是必须的。资本牌:成为迅速作大的企业很多是在资本市场上纵横捭阖的典范,他们大多都有超凡的融资功能(很多不是风险投资,而
Media card: The media’s communication function is the first tool to create business and personal influence. Many giants have not only maintained good relations with the mainstream media, some have even owned a lot of media through capital infiltration such as Li Ka Shing’s TDM Media Group. Of course, apart from being profitable as an involved industry, To a large extent, bear the spread of the function. It is necessary for a god or a leader to maintain a certain frequency of exposure. Capital Cards: Becoming a Rapid Growth Enterprise Many are examples of vertical and horizontal capital markets, most of whom have extraordinary financing capabilities (many are not venture capital,