穷则思变,变则通.通则久新影联院线很清楚地意识到.几年前院线制尚未成立之时.电影营销仅仅是将电影与片方、发行方互搭互惠,形成了片方、发行方有如酝酿一股强大势力推促观众走进影院的现象.而电影本身与电影观众间几乎不存在可相互倾诉与聆听的空间。营销的本体只被罔在狭义范围之内:而今院线制下的影院服务体系却从广义上将电影营销的本体从影片本身外延至放映影片的场所——影城(集观影等多种消费于一体的娱乐场所),如此之说,取决于商品社会下的某种高质量产品.若缺乏价值交换的有效 The poor are changing, change is through. General Jiu Xian Film Festival line is very clear that a few years ago when the cinema system has not yet been established, the movie marketing is only the film and the film side, the publisher reciprocity, formed The film side, the issuer as brewing a powerful force to promote the audience into the cinema phenomenon.And the movie itself and the movie audience there is almost no space to talk to each other and listen. The main body of marketing is only in the narrow sense of the scope: while the cinema service system under the current cinema system broadly extends the essence of film marketing from the film itself to the place where the film is displayed - such as the film city Consumption, and entertainment), which, in that case, depends on a high-quality product in a commodity society, and in the absence of an effective exchange of value