按照传统经营思想的理解,企业的生存模式主要有三种:一种是靠资源与技术,象波音、微软、SONY、INTEL等靠独有的技术优势一统天下;第二种方式是靠品牌,许多百年企业,如麦当劳、Cocacola,并不拥有很深的技术,却能够吸引数以亿计的消费者,主要是其品牌的拉力非常强;第三种方式是靠市场网络,如联想,在技术上并不占优,但是拥有庞大的市场网络和优秀的渠道管理,所以成了中国的PC第一品牌。当历史跨入新 According to the traditional management idea, there are mainly three survival modes of an enterprise: One is relying on resources and technologies, such as Boeing, Microsoft, SONY, INTEL, etc., dominate the world through the unique technical advantages; the second way is relying on brands, many Hundred-year-old companies, such as McDonald’s and Cocacola, do not have deep technology but are able to attract hundreds of millions of consumers, mainly because of their strong brand pull. The third method is based on market networks such as Lenovo, Is not superior, but has a huge market network and excellent channel management, it has become China’s PC brand. When history is new