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如今电影周边已经成为电影配套项目中最火爆的一个产业,而在周边中,玩具又是最鲜明最受欢迎的一类,所以,能把电影和玩具结合到一起的LEGO乐高,才是真正的大赢家。源于丹麦的乐高公司创造了可以拼插的玩具积木,虽然曾为打入世界市场,开发了众人皆知的“星球大战”系列,但都没能改变整个玩具行业由盛转衰的趋势。直到2014年,乐高公司与华纳兄弟影业联手推出了第一部电影——《乐高大电影》,6000万美元的投资
Now the perimeter of the movie has become one of the hottest movies in the ancillary project, and toys are the most popular and popular category in the perimeter, so the LEGO LEGO, which combines the movie and the toy, is real Big winner. Lego originated in Denmark to create a pluggable toy building blocks, although the world market has been developed, the well-known “Star Wars” series, but did not change the entire toy industry by the decline trend. Until 2014, LEGO joined forces with Warner Bros. Pictures to launch its first film, Lego Movie, with a $ 60 million investment