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传统通信时代,公司大抵都是围绕语音/短信进行的业务发展,支撑手段也常来自对用户自身通话行为、套餐属性等进行的分析。而进入移动互联时代之后,运营商除了继续保有原有的传统业务,更是大力发展了自有的移动互联网业务。在自有移动互联网业务的发展过程中,我们越发感觉基于传统的用户通话行为、基本套餐等数据的分析对自有互联网业务支撑乏力。最大的局限莫过于对用户在移动互联网上的行为分析,如对业务的喜好,上网规律等,这些行为是传统数据无法支撑的,而这些数据恰恰对于发展公司自有业务具有极其重要作用。通过对信令测试数据中用户的互联网行为进行了分析、建模,支撑新形势下的自有业务互联营销。
In the era of traditional communications, the company mostly focused on the business development of voice / SMS. The supporting measures often come from the analysis of the user’s own calling behavior and package attributes. After entering the era of mobile Internet, operators in addition to continue to retain the original traditional business, but also vigorously develop its own mobile Internet business. In the development of our own mobile Internet business, we increasingly feel that the analysis based on traditional user call behavior, basic package data and other data has weakened support for its own Internet business. The biggest limitation is the analysis of user behavior on the mobile Internet, such as the preference of business and the law of Internet access. These behaviors are beyond the support of traditional data, and these data are extremely important for the development of the company’s own business. By analyzing and modeling the Internet behavior of users in the signaling test data, it supports the independent business interconnection marketing in the new situation.