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全球知名建材家居连锁店欧倍德 （OBI）近日与青岛海尔签约成立合资公司,共同抢占建材零售市场。这是继大连万达之后,又一家大举进入零售业的跨行业工业企业。双方宣布,计划明年5月在青岛开设第一家建材超市,2至3年内开店10到15家,同时还有一个更庞大的中国10年发展计划。 据悉,欧倍德同海尔共同成立合资企业“中国欧海家居有限公司”,投资总额为1亿8000万欧元,注册资本金为6000万欧元,双方各控股50％。事实上,海尔此前已经在家居业有所作为。海尔集团在中国率先推出了“家居集成”的理念,并在
OBI, a world-renowned building materials chain, recently signed a contract with Qingdao Haier for a joint venture to seize the retail market for building materials. This is after Dalian Wanda, another large-scale into the retail industry of cross-industry industrial enterprises. The two sides announced plans to open the first building materials supermarket in Qingdao in May next year, opening 10 to 15 in two to three years and a larger 10-year development plan for China. It is reported that OBI and Haier jointly set up a joint venture “China Ouhai Home Co., Ltd.” with a total investment of 180 million euros, a registered capital of 60 million euros, 50% of the holding of both parties. In fact, Haier had previously made a difference in the home industry. Haier Group in China took the lead in the introduction of “home integration” concept, and at