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分众传媒正在以惊人的速度重塑。所谓重塑,便是用鲜有人匹敌的对广告的深刻理解和对消费形态的深刻洞察,结合线上线下打通的移动互联网技术,锁定商业价值最高的2亿主流人群做品牌营销爆破点、做O2O入口、线下玩转大数据。无论人们线上资讯模式如何变化,线下生活空间依旧如常,而与线上流量入口的多元化碎片化相比,线下只有微信和百度是聚合流量的收口处,分众所占据的消费者的生活场所和办公场所堪称移动互联时代线下极少有的超大规模的流量收口处。尽管以百亿年营收的分众传媒已是中国仅次于CCTV的
Focus Media is reshaping at an alarming rate. The so-called remodeling is the use of a little-known ads on a profound understanding of consumer attitudes and insight into the combination of online and offline mobile Internet technology, locking the highest commercial value of the 200 million mainstream population to do brand marketing bursting point to do O2O entrance, big data offline fun. No matter how people’s online information model changes, offline living space remains the same, but compared with the diversified fragmentation of online traffic entrances, only WeChat and Baidu are convergence ports for converged traffic. Consumers Living places and office space can be called very few ultra-large-scale traffic under the mobile Internet era. Although Focus Media ’s revenues in billions of years are already second only to CCTV in China