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差异化战略:企业向顾客提供的产品和服务在行业范围内独具特色,这种特色可以给产品带来额外的加价,如果一个企业的产品和服务的溢出价格超过其独特性所增加的成本,那么,拥有这种差异化的企业将取得竞争优势。
Differentiation strategy: The products and services provided by the company to customers are unique in the industry. This feature can bring additional price increase to the product if the overflow price of a company’s products and services exceeds the unique cost. , Then, companies with this differentiation will gain competitive advantage.