伴随着新时期日益激烈的市场竞争,给企业的发展也带来了诸多的机遇和挑战,要适应市场的快速发展,就需要企业不断加强企业本身经营方式和管理方式的创新。财务管理作为了一个企业管理工作中的核心内容,必须要紧跟时代发展脚步,来适应当前电子商务这一热潮带来的挑战,只有这样才能充分提高企业的核心竞争力,使企业在日益激烈的市场竞争中立稳脚步,赢得发展先机。所以,在当今电子商务大背景下,不断实现企业财务管理的创新对于企业长久发展具有重要的意义。 With the increasingly fierce market competition in the new era, it has also brought many opportunities and challenges to the development of enterprises. To meet the rapid development of the market, enterprises are required to continuously innovate their own management methods and management methods. As a core content of an enterprise management, financial management must keep pace with the development of the times and adapt to the challenge brought by the upsurge of e-commerce at present. Only in this way can we fully enhance the core competitiveness of enterprises and make the enterprises increasingly fierce The market competition in the stable step, won the development of opportunities. Therefore, in today’s e-commerce background, the continuous realization of innovation in corporate financial management is of great significance to the long-term development of enterprises.