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互联网一词已经从过去的无人问津到现在的家喻户晓,人们的生活方式发生了翻天覆地的变化,2015年国务院正式发布《关于积极推进“互联网”行动的指导意义》文件,中国正式迈入“互联网+”时代,同时也再次将互联网平台推向新的高潮。互联网正在从原先的营销模式向各行业全产业链渗透,作为以创意为导向的服装产业,在传统模式下的生存问题已经危机重重,加入互联网之后,服装产业的发展是值得我们深思的。本文主要从“产业现状、创新力、转型升级、传播力”这几个关键词来研究服装设计产业的发展。
The word Internet has gone from no one in the past to a household name nowadays and people’s lifestyles have undergone tremendous changes. In 2015, the State Council formally released the document “Guiding Significance for Actively Promoting Internet Operations” “Internet + ” era, but also once again the Internet platform to a new upsurge. Internet is from the original marketing model to the entire industry chain penetration, as a creative oriented garment industry, the survival of the traditional model has been a crisis, after joining the Internet, the development of the garment industry is worth pondering. This article mainly studies the development of garment design industry from the following key words: “current situation of industry, innovation, transformation and upgrading, communication ability”.