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去年以来,各地报纸纷纷增办周末版(含旬末版、月末版、星期天版、半月增刊等,下同)。绝大多数报纸的周末版以自己内容丰富、行文活泼、版式新颖、可读耐看的可人面孔,迅速赢得了广大读者。这是新闻改革的一次成功尝试,也是新闻业走向市场的一次努力。它不但令新闻界瞩目,而且引起全社会的广泛关注。各报周末版的出现,既是时代的要求,又具中国特色。所谓时代要求,是指在社会主义市场经济和改革开放大潮的冲击下,新的政治、经济、社会文化现象层出不穷,社会各层面对此的反映不同,新闻受众对报纸的要求在提高,他们不仅要“知其然”还要了解其“所以然”,希望在新闻的深度、内涵以及外延等方面来一次
Since last year, newspapers all over the country have added weekend editions (including the last edition, the last edition, the Sunday edition, the half-moon supplement, etc.). The overwhelming majority of the newspaper’s weekend edition quickly won the majority of readers with its rich content, lively writing, novel layouts, readable and engaging looks. This is a successful attempt at press reform and an effort by the news industry to go to market. Not only does it attract the attention of the press, it has aroused widespread concern in the whole society. The appearance of each edition of the weekend edition is both an age requirement and a Chinese one. The so-called requirements of the times mean that under the impact of the socialist market economy and the tide of reform and opening up, new political, economic and socio-cultural phenomena are emerging in an endless stream, and all levels of society reflect this differently. Newsreaders are demanding more and more newspapers. Not only to “know the truth,” but also to understand its “why it is” so as to hope once again in the depth, connotation and extension of the news