数字时代完全改变了品牌的考核方法,品牌赌徒们曾经津津乐道的品牌打造模式已经行不通了,互联网必然将品牌赌徒们逼上绝境那种高度依赖广告打造品牌、快速拓展渠道、开拓市场的行为,我们称之为“品牌赌徒”。而这种品牌赌徒多见于医药、日化、保健品、服装等同质化程度较高的行业。就 The digital age has completely changed the brand assessment method. The brand building model that brand gamblers have relished is not feasible anymore. The Internet will inevitably push the brand gamblers into a desperate situation. They are highly dependent on advertising to build brands, quickly expand channels, and develop. The behavior of the market, we call it “brand gambler”. This type of brand gambler is more common in medicines, daily chemicals, health products, and garments that have a higher degree of homogeneity. on