洗衣行业是最早接受互联网改造的领域,以荣昌、多洗为代表的洗衣品牌已通过O2O等新理念模式获得资本青睐,如今身价不菲。不过,这些能结合新消费趋势转变的洗衣品牌只是一小部分,福奈特、象王等大量洗衣企业行动缓慢,仍在固守店铺周边1平方公里左右的用户需求。 The laundry industry was the first to accept the Internet renovation. Laundry brands represented by Rongchang and Duolao have gained favor through new concepts such as O2O, and are now worth the money. However, these laundry brands, which can be combined with the new consumption trend, are only a small part. The large number of laundry enterprises such as Fornet, King and Wang are slow to act and are still sticking to the needs of users of about 1 square kilometer of the store.