“制造产品难,打造品牌难,唤醒激活一个千年老品牌重生则难上加难,用法律维护企业的合法权益,使这一品牌不受或少受不法侵害既是一个老问题也是一个新课题。”当汾酒人谈起这几年来走过的改革发展与维权的品牌之路,汾酒人与关爱汾酒事业的人们感慨颇多。1998年发生在山西文水县个体户制造勾兑、以营利为目的销售到朔州引起的“假酒案”,无端殃及汾酒“败走麦城”。直到2002年初,汾酒省外市场销售份额仍在全面下滑,许多经销商在节节退守中悄然淡出汾酒销售网络。“一流的品质,二流的价格,三流的包装”,淡薄的品牌意识使汾酒品牌面临着成为地方酒的危机。 “Difficult to create the product, create a brand difficult, wake up Activation of a Millennium brand rebirth is harder to use the law to safeguard the legitimate rights and interests of enterprises so that this brand is less or less subject to unlawful violations is an old problem is a new topic. ”Fen Fen people talked about the past few years through the reform and development and protection of the rights of the road, Fen Fen people and people who care Fen Fen a lot of emotion. Occurred in 1998, Shanxi Manshui County, self-employed manufacturing, for profit for sale to Shuozhou caused by the “fake wine case,” Undoubtedly bring disaster to Fen “defeat Mai City.” Until early 2002, Fen outside the market share of sales is still declining, many dealers quietly retreating in the fade Fen sales network. “First-class quality, second-rate prices, third-rate packaging,” a weak brand awareness of Fenjiu brand face the crisis of becoming a local wine.