电影是一门涉及文学、音乐、摄影、美术等学科的综合性艺术形态,电影美术是电影艺术的重要组成部分。随着电影制作技术的不断进步,电影美术的重要性日渐凸显,并成为影响影片视觉效果的决定性因素。色彩是最具强烈视觉冲击力的视觉元素,它能在第一时间吸引观众的眼球,在电影商业化的背景下,色彩已成为吸引观众眼球、提高电影票房率的重要设计元素。本文试图以色彩设计为例,探讨电影美术的内涵、方法设计、艺术价值等,以求为电影艺 Film is a comprehensive art form involving literature, music, photography, art and other disciplines. Film art is an important part of film art. With the continuous improvement of film making technology, the importance of film art has become increasingly prominent and has become the decisive factor affecting the visual effects of the film. Color is the visual element with the most intense visual impact. It can attract the audience’s attention as soon as possible. In the background of the commercialization of the movie, color has become an important design element that attracts the attention of the audience and improves the box office rate of the movie. This paper attempts to take color design as an example to explore the connotation of movie art, method design, artistic value, etc.,