随着市场经济体制的建立和商业流通体制改革的深入,我国众多商家越来越重视商业促销策略。商业促销策略不仅受到有关法规的制约,更重要的是受到消费者的购物意向的影响和制约。因此商家在制定和调整促销策略时不妨首先听听消费者的“说法”。为帮助商家了解消费者的购物意向和规律,我们学院公众意向调查研究所专 With the establishment of the market economy system and the deepening of the reform of the commercial circulation system, many merchants in our country pay more and more attention to the commercial promotion strategy. Commercial promotion strategy is not only restricted by relevant laws and regulations, but more importantly, it is influenced and restricted by consumers’ shopping intention. Therefore, businesses in the development and adjustment of promotional strategies may wish to first listen to the consumer “statement ”. To help businesses understand the consumer’s shopping intentions and laws, our Institute of Public Intentionally Investigation Institute