如何应对重大公共危机事件,对各国政府来说都是相当严峻的挑战和考验,对正在处于社会转型期的我国政府更是如此。公共危机的发生给政府形象既带来严峻的挑战,也可能带来重塑的契机,但由于现阶段政府部门存在着危机管理理念缺失、信息单向传播方式、应急处置相对缓慢等问题,严重制约着政府形象的建构和公信力的提高,政府部门如何秉承以人为本、诚信负责、公开透明、快速处置的原则,在危机事件中提高应对处置能力和执政水平,消除公众对政府的对立情绪和不信任感,重塑政府良好形象,是社会转型期政府必须深入思考并且亟待解决的重要课题。 How to deal with major public crisis events is a very serious challenge and test for all governments, especially for the Chinese government undergoing social transition. The occurrence of public crisis has posed a serious challenge to the image of the government and may also bring opportunities for remodeling. However, due to the lack of crisis management philosophy and the unidirectional dissemination of information and the relatively slow emergency response in government departments at this stage, Restricts the construction of government image and the rise of credibility, how the government departments uphold the principle of people-oriented, integrity and responsibility, openness and transparency, quickening the handling capacity and governance in crisis events, and eliminating public opposition to the government and mistrust A sense of remodeling the good image of the government is an important issue that the government must think in depth and urgently need to resolve in the process of social transformation.