美国西南航空的传播战略 美国西南航空公司连续23年保持盈利。1992年,行业亏损30亿美元,美国西南航空公司却收入9100万美元,而它的规模不过是航空业龙头美国航空公司的1/4。 卓越的营销战略 营销战略非常简单——西南航空公司知道自己的位置并且努力保持这一位置。它把自己牢牢定位成短距离、不花哨、低价位的航空公司。它的平均飞行 Southwest’s Dissemination Strategy Southwest Airlines has been profitable for 23 consecutive years. In 1992, the industry suffered a loss of 3 billion U.S. dollars, while Southwest Airlines had a revenue of 91 million U.S. dollars. However, its scale was only one-fourth that of American Airlines, the leading airline company. Great marketing strategy Marketing strategy is very simple - Southwest Airlines know its own position and strive to maintain this position. It firmly positions itself as a short, low-cost airline. It’s an average flight