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随着科学技术的不断发展,互联网的出现和普及,给人们带来了深刻的影响,互联网已经成为生活和生产过程中不可或缺的重要组成部分。互联网具有极高的商业价值,从网络营销到网络推广,互联网给经济市场提供了更为广阔的发展平台。网络广告,作为一种全新的宣传手段和推广方式,如今也越来越受到人们的关注和重视,从微博、博客、门户网站到E-mail、QQ等聊天工具,网络广告已经几乎覆盖到了互联网的各个领域和角落。本文就网络广告的经济传播价值展开分析和研究,对网络广告的概念进行阐述,深入探究网络广告的经济传播价值,在丰富和完善相关研究的同时,提升人们对网络广告的重视和关注。
With the continuous development of science and technology, the emergence and popularization of the Internet have brought profound impact on the Internet. The Internet has become an indispensable and important part of life and production. Internet has a very high commercial value, from network marketing to network promotion, the Internet provides a broader development platform for the economic market. Online advertising, as a brand new means of promotion and promotion, is now attracting more and more attention and attention. From the Weibo, blogs and portals to E-mail, QQ and other chatting tools, online advertising has been almost covered Internet in all areas and corners. This article analyzes and studies the economic value of online advertising, elaborates the concept of online advertising, deeply explores the economic value of online advertising, and enriches and perfects relevant researches, at the same time, it enhances people’s attention and attention to online advertising.