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2004年雅典奥运会的召开,是这一年最大的广告营销事件,中央电视台全程、独家报道了这场盛会,成为企业开展事件营销的梦幻舞台。围绕“奥运”概念,从3月份开始,就陆续有企业借助中央电视台这一传播平台,与消费者进行深度沟通。高露洁、海尔、联通等国内外大品牌,纷纷借助奥运与中央电视台的影响力,提前启动奥运营销,第一时间与消费者进行情感沟通。奥运其间,中国观众的奥运收视热情彻底沸腾了,中国队历史性夺得32枚金牌,取得了空前的胜利,国内外企业抓住这一
The 2004 Athens Olympic Games was the largest advertising and marketing event of the year. CCTV covered this grand event exclusively and became the dream stage for enterprises to carry out event marketing. Around the concept of “Olympics”, starting from March, one after another of enterprises have made in-depth communication with consumers through the platform of communication of CCTV. Colgate, Haier, China Unicom and other major brands, have with the Olympic Games and the influence of CCTV, Olympic marketing ahead of schedule, the first time emotional communication with consumers. During the Olympic Games, Chinese Olympic audience enthusiasm completely boil, the Chinese team won the historic 32 gold medals, has achieved an unprecedented victory, domestic and foreign enterprises to seize this