节目策划是节目制作过程中的核心环节,而在这个内容为王的时代,网络节目的竞争,归根结底是个性化、创新性的竞争,怎样的节目内容能吸引受众,获得受众的喜爱,差异化战略无疑成为节目制胜的关键。本文介绍了《拜托了冰箱》作为一档引进节目,在引进过程中对节目各方面都进行了差异化的策划,从而获得了一定的收视率。 Program planning is the core of the program production process, and in the era of the king, the competition in the network programs, in the final analysis is a personalized, innovative competition, what kind of program content to attract the audience, access to the audience’s favorite, differentiated Strategy will undoubtedly become the key to winning the show. This article introduced the “please” the introduction of the program as a file, the introduction of the program in all aspects of the program have been differentiated, so as to obtain a certain ratings.