岁末年初正是每年玩具的销售旺季了!圣诞、元旦和春节，节日一个连着一个!如何才能让这个销售旺季真正的旺起来，却需要余业根据市场的需求和自身的情况积极面对。 目前，大中城市大卖场(超市)正成为我国国内玩具销售的主流，很多企业尤其是品牌玩具依靠大卖场和百货公司走向家庭。玩具企业除了必须在价格方面有优势，还应该考虑玩具销售的售后服务和品牌的塑造，以此保证销售之畅通。 对于一些生产和销售两条腿走路的大型玩具企业，由于他们已建立起较为成熟销售网络，则可以充分利用已有资源，充分发挥客户、资金、人才、运输等优势，在销售自有产品的同时，还可代销其他品牌的产品，这有利于降低成本、扩大经营、控制市场。而且在此之后，可以通过连锁授权、加盟的方法，逐步形成大规模的连锁经营公司，抢先在中国市场上占领销售通道。 Year-end and New Year’s Eve is the annual sales season of toys! Christmas, New Year’s Day and Spring Festival, the festival is linked to one! How to make the sales season really flourishing, but the need to spare the face of market demand and their own situation to actively face . At present, large and medium cities supermarkets (supermarkets) are becoming the mainstream of China’s domestic toy sales, many companies, especially brand toys rely on supermarkets and department stores to the family. In addition to the toy business must have an advantage in terms of price, but also should consider the toy sales service and brand building, in order to ensure the smooth flow of sales. For some large-scale toy enterprises that produce and sell two-legged walk, because they have established a mature sales network, they can make full use of existing resources and give full play to their advantages of customers, funds, talents and transportation. At the same time, but also consignment other brands of products, which help reduce costs, expand operations, control of the market. And after that, through chain authorization, franchising methods, and gradually form a large-scale chain management company, the first to seize the sales channel in the Chinese market.