近年来,企业社会责任问题一直备受国内外学者和实务者关注,关于企业参与社会责任活动的影响因素和经济后果的研究较多,但是在企业社会责任活动对企业价值的影响研究中,有关媒体报道所发挥的作用的研究甚少。本文主要研究了企业社会责任的媒体报道对企业价值的影响渠道及影响,并据此给出了相应的建议。 In recent years, the issue of corporate social responsibility has always been the focus of scholars and practitioners at home and abroad, the research on the influencing factors and economic consequences of enterprises participating in social responsibility activities is more, but in the research of the impact of corporate social responsibility activities on the enterprise value, There has been very little research on the role of media coverage. This paper mainly studies the channel and influence of the media coverage of corporate social responsibility on the enterprise value, and gives the corresponding suggestions accordingly.