电视媒体包装是电视经营的一个重要环节 ,是电视媒体为树立自己鲜明的个体形象、提高收视率 ,通过一系列的视觉、听觉设计把自己的传播理念、传播信息简洁生动地传达给观众的艺术化过程。其包装的范围包括电视台整体的包装 ,频道、栏目、节目的包装等等。目前 ,电视包装已经成 Television media packaging is an important part of the TV operation. It is the art of television media to establish its own distinct individual image, enhance the audience rating through a series of visual and auditory design, to convey their ideas and disseminate information vividly and vividly to the audience Process. The scope of its packaging, including television stations as a whole package, channels, columns, program packaging and so on. At present, the television package has become