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对于中国艺术设计业来说,视觉传达设计从20世纪90年代以后,随着多媒体技术的广泛普及,计算机的文字与动画、声响等形态的综合建构,形成了一种新的视觉艺术造型原理,为广告招贴、书籍装帧包装装潢、环境艺术、摄影艺术等方面设计的进一步发展,提供了坚实可行的保障。而在国外过去的半个世纪中,插图基本成为国外平面设计的主要组成部分,在日本则是一种简约的技法来诠释文化内容,采用明快的色彩夸张的、完美的形象来树立与实际生活相聚甚远的梦幻世界,然而他们文化作品却是最能反映这一不同的文化风格。
For China’s art and design industry, visual communication design has formed a new visual art modeling principle with the comprehensive popularization of multimedia technology, computer text and animation, sound and other forms since the 1990s. For the advertising posters, book binding packaging and decoration, environmental art, photography and other aspects of the design of the development of further development, provided a solid guarantee. In the past half a century abroad, illustrations have basically become the main part of graphic design in foreign countries. In Japan, it is a simple technique to interpret the cultural contents. The vivid exaggerated and perfect images are used to establish and actualize life The distant fantasy world, however, their cultural works are the best to reflect this different cultural style.