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人类正面临着一场全球范围的气候变化:全球变暖。很多科学家预言,地球气温的缓慢升高,最终将演变成一场又一场灾难。近年来雪灾、酷热、飓风等极端天气的频繁发生,正是气候变化对我们的警告。虽然对全球是否在变暖都还存在不同观点,但对于企业来说,这都不是重点。真正重要的是 :在人们对气候的担心和争论中,可持续发展和环保主义运动形成了气候。而人们对未来发展和环保的普遍关心,很可能演变成新的消费模式和政府新政;;这将改变商业世界的版图;;甚至重写商业游戏规则——正如气候能够让沧海和桑田相互转换一样。这并非危言耸听。根据《财富》杂志7月公布的最新“500强”排名;;日本的丰田汽车以2302亿美元的销售收入排名第5;;而汽车业多年的老大通用汽车则以1823亿美元的收入排名第9。排名的变化;;反映的是日本汽车业的蓬勃崛起和美国汽车业的惨淡衰落。很多管理学者认为;;两国汽车业势力的此消彼长;;在很大程度上是由于一方顺应了商业气候的变迁;;而另一方则缺乏这种气候敏感性。在消费者越来越重视节能和环保的大趋势下;;一贯不注重油耗的底特律;;现在只能自尝苦果了。我们选取这篇文章的目的在于提示管理者不要忽略这场静悄悄的商业气候变迁;;延误顺势而为的良机。简单说;;就是在强调可持续发展、强调环境保护的商业大气候下;;企业如何规避风险和善用机会。
Mankind is facing a global climate change: global warming. Many scientists predict that the earth’s temperature will rise slowly and eventually evolve into another catastrophe. The frequent occurrence of extreme weather such as snowstorms, hot weather and hurricanes in recent years is a warning to us from climate change. Although there are still different views on whether the world is warming, this is not the point for enterprises. What really matters is that the climate for sustainable development and environmentalist activism has come in the midst of climate concerns and controversies. And the general concern for future development and environmental protection is likely to evolve into new consumption patterns and new government policies; it will change the world of the business world; and even rewrite the rules of the commercial game - just as the climate can transform sea and mulberry fields same. This is not alarmist. According to “Fortune” magazine in July released the latest “top 500” ranking; Japan’s Toyota Motor to 230.2 billion US dollars in sales revenue ranked No. 5 ;; while the automotive industry boss for many years General Motors to 182.3 billion US dollars in revenue Ranked No. 9. Changes in rankings ;; reflect the booming Japanese auto industry and the bleak decline of the U.S. auto industry. Many management scholars believe that the shift in the power of the auto industry between the two countries is due in large part to changes in commercial climate on one side; and lack of such climate sensitivity on the other. Consumers pay more and more attention to energy saving and environmental protection under the trend; Detroit has always been not focused on fuel consumption ;; now can only taste the bitter fruit. The purpose of our selection of this article is to remind managers not to ignore this quiet business climate change; opportunities to delay homeopathy. Simply put ;; is to emphasize sustainable development, emphasizing the business climate of environmental protection ;; how to avoid risks and make good use of opportunities.