近年来,党中央把“三农”问题作为全国工作的重中之重,对农宣传也理应成为传媒高度重视的领域。但客观地讲,由于农民经济上的弱势,使得他们也成为大众传播中的弱势群体。有关资料显示,“目前我国只有包括央视七套在内的5家对农专业频道,全国只有1%的电视台开办了农村栏目,其中省级电视台中有三分之一没 In recent years, the party Central Committee has taken ”the issue of agriculture, rural areas and farmers“ as the most important task in its work in the entire country and propaganda on agriculture should also become an area where the media attaches great importance. But objectively speaking, due to the economic disadvantage of peasants, they also become the vulnerable groups in the mass media. Relevant data show that ”At present, China has only 5 sets of agricultural professional channels, including CCTV, only 1% of the country’s television stations set up the rural section, of which one third of provincial-level television stations did not