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2016年,我国旅游投资达到12997亿元,同比增长29.05%,而第三产业投资345837亿元,比上年增长10.9%。可见,旅游投资占第三产业投资的比例约为3.758%。从所占比例以及政府工作报告提出“完善旅游设施和服务,大力发展乡村、休闲、全域旅游”的目标来看,旅游投资还有极大的增长空间。《十三五全国旅游信息化规划》提出,在线旅游投资占全国旅游直接投资的15%以上。根据中国社会科学院旅游研究中心研究,2011~2016年期间,
In 2016, China’s tourism investment reached 1299.7 billion yuan, an increase of 29.05% over the same period of last year, while that of the tertiary industry was 34,583.7 billion yuan, an increase of 10.9% over the previous year. Can be seen that the proportion of investment in tourism investment in the tertiary industry is about 3.758%. From the proportion and the government work report put forward “improve tourism facilities and services, vigorously develop the rural areas, leisure, global tourism ” goal, tourism investment there is a great room for growth. “Thirteen Five National Tourism Information Plan” proposed that online tourism investment in the country’s tourism direct investment of more than 15%. According to the CASS Tourism Research Center, from 2011 to 2016,