C公司是一家批发健康有机食品的公司。近期由于价格上升导致市场份额下降,C公司希望推出更加清晰而独特的品牌定位,以展示自己的竞争力在于食品质量及其差异性,而非价格。C公司首先明确了自己的品牌承诺和定位,然后建立了一个由农场主、客户和员工组成的社区,通过这个社区支持和验证自己做出的品牌承诺。在对一些有影响力的食品博客、社区及社交媒体网站分析之后,他们发现自己 Company C is a company that wholesales healthy organic foods. With the recent decline in market share due to price increases, Company C hopes to introduce a clearer and more unique brand positioning to demonstrate its competitiveness lies in the quality of food and its differences rather than prices. Company C first clarified its brand promise and positioning, and then established a community of farmers, customers, and employees to support and validate their own brand promises through this community. After analyzing some influential food blogs, community and social media websites, they found themselves