企业的管理者站在企业发展战略的高度认真看待品牌形象建设,是保持企业可持续发展及应对市场开放性竞争的唯一出路。在本文中,作者认为要想在市场拓展与激烈的竞争中不被淘汰出局,就必须突破物业管理行业传统思维观念的瓶颈,不断创新经营思路,塑造品牌形象,进而使企业做大做强。 Enterprise managers standing in the corporate development strategy of a high degree of serious attention to the building of brand image, is to maintain the sustainable development of enterprises and respond to open competition in the market the only way out. In this article, the author thinks that in order to avoid being eliminated in the market expansion and fierce competition, it is necessary to break the bottleneck of the traditional thinking of property management industry, innovate business ideas, shape brand image, and then make enterprises bigger and stronger.