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民间文化在急剧变化的传媒时代里显得举步维艰,受到新媒介带来的大众文化冲击。但新媒介也可以促进民间文化发展。电视传播可以开拓民间文化影响、扩大受众、改变认知方式使民间文化长存。福建电视台《走南闯北》栏目,通过对民间文化的表演性转变、角色转变、时空转变等多种艺术充分利用电视传播特性,创造性宣传民间文化;同时,注意到利用电视传播优势,突破地域限制与传统限制,以更多元更丰富的形式表现民间文化,探索出一条传播民间文化的道路。
Folk culture is struggling in a rapidly changing media age and is hit hard by popular media brought by new media. However, new media can also promote the development of folk culture. Television broadcasting can open up the influence of folk culture, expand the audience and change the way of cognition to make folk culture live forever. Fujian TV station “go south and break through the north” column, through the performance of folk culture changes, changes in the role of time and space and other arts to make full use of the characteristics of television transmission, creative propaganda folk culture; the same time, noted the advantage of using television to break the geographical restrictions and traditions Limit the performance of folk culture in a more diverse and richer form and explore a way to spread folk culture.