擅长激励斗志,鼓励人们追求自由,坚持真我的苏格兰威士忌品牌尊尼获加,在援助黎巴嫩政府的整合营销活动中,展现出了伟大的品牌力量。处于战乱纷争、国民惶恐、政府不作为的黎巴嫩国民状态萎靡,整个国家斗志低迷。面对此情,尊尼获加抓准时机,策划了一场意义非凡的救援营销活动。整个营销活动以#KEEPWALKINGLEBANON#为主题展开:首先,推出一支TVC,画面上有一团烈火,火焰被暴风雨熄灭,但顷刻又熊熊燃烧,配以文案“火焰虽遭受暴风雨袭击表面已经熄灭,但在地底下却依然熊熊燃烧 Good at motivating and fighting, encouraging people to pursue freedom, adhering to the real Scotch whiskey brand Johnnie Walker, in supporting the Lebanese government’s integrated marketing activities, demonstrated a great brand strength. Lebanon’s nationals in the war-strife, national panic and government inaction sluggish, the entire country morale is sluggish. In the face of this situation, Johnny won plus grasping timing, planning an extraordinary rescue marketing activities. The entire marketing campaign started with # KEEPWALKINGLEBANON #: First of all, a TVC was launched. There was a fiery flames on the screen. The fire was extinguished by the storm, but it burned immediately with the copy. ”Although the surface of the flame has been extinguished by the storm, Under the ground is still burning