能否给一个企业的产品规定一个合适的市场地位,决定着这个企业的市场前景和其市场生命周期,同时也决定着这个企业的发展方向。对这一重大问题,我们在策划运作中主要考虑了两个切入点:首先面对的,如果是新企业、新产品,则应依据产品的特征、企业的内涵及能力、竞争对手的市场情况、本企业目标市场的状况等,为企业的产品寻找并规定一个合适的市场位置;其次面对的,如果是有确定品牌的产品和有历史发展基础的企业,则应该客观、公正地评价原来已经确定 Whether to give an enterprise a proper market position determines the market prospect of the enterprise and its market life cycle, but also determines the direction of the development of the enterprise. On this major issue, we mainly consider two entry points in the planning and operation: First of all, if it is a new enterprise or a new product, it should be based on the characteristics of the product, the connotation and ability of the enterprise, the market situation of the competitor , The status of the target market for the enterprise, for the enterprise products to find and provide a suitable market position; followed by the face, if there is a certain brand of products and historic basis for the development of enterprises, you should objectively and impartially evaluate the original confirmed