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广告无处不在,无时不在,有时让人不胜其烦。今天广告信息的传播可以说是铺天盖地,每个人每时每刻都会被大大小小不同的广告侵袭。但是又有多少广告信息能在用户的脑海中留下印象呢?消费者每天接触到的广告信息多达数千条,企业的营销信息如何脱颖而出,成为那万绿丛中的一点红呢?什么样的广告创意能在消费者的脑中占有一席之地?是自说自话,还是亲密互动?什么样的广告才是好广告?能带来销售的广告?还是能打动人心的广告?或者能博取眼球,出话题的广告?处于不同阶段的企业需要不同的广告创意。然而,毋庸置疑的是,随着传播环境越来越复杂,今天的广告创意将更考验广告人的心智。
Advertising everywhere, sometimes, sometimes annoying. The spread of advertising information today can be described as overwhelming. Everyone is hit by ads of all sizes, big and small. But how many advertising messages can impress the minds of users? There are thousands of advertisements that consumers come into contact with each day, and how the marketing information of enterprises stand out from the crowd and become the red dot? Is it possible for advertisers to have a place in the minds of their consumers? Is it self-evident or intimate? What kind of ads are good ads? Can they be advertised for sale? Or are they capable of advertising? Eyeballs, the topic of advertising? At different stages of the business needs of different creative advertising. However, there is no doubt that as the communication environment becomes more and more complex, today’s advertising ideas will test the advertisers’ minds more.